Before I get into my feelings on Real Estate Lead generation…I want to give you a bit of background about myself.
As you may, or may not know, I currently work as a Tech Manager in a Real Estate office in Long Beach, California. I have a degree in Computer Science, and spent 14 years after college as either a Systems Engineer or Network Engineer.
In a story I’ll save for another time, I got married, my son was born, and my career took a different path…
…and I ended up working with a few small businesses and helping them generate leads through paid ads and SEO (Search Engine Optimization).
Some of the businesses I was generating leads for were:
- Yacht Chartering Companies
- Insurance Agents
…and Real Estate Agents.
As I began to work with agents, I quickly realized that many were not prepared to do what it takes to convert an online lead.
Let’s be honest…
…leads are not hard to generate as you’ll see from some of the training in my Facebook Group.
But converting those leads…that’s a whole different story.
I found that many agents that I worked with early on, were used to getting their business from their SOI (Sphere of Influence).
And for the most part, their SOI was going to use them no matter what.
I mean let’s be real…if your Mom, Dad, Sister, or Brother won’t use you…who will?
For your SOI, there really wasn’t much deal chasing. At least not compared to internet leads.
So the internet leads I generated...for clients that were 6 months out or more from buying or selling, often ended up still buying or selling a home…just not with the agent I generated the lead for.
After an initial contact attempt, or two, most agents stopped following up.
So what is my take on generating real estate leads online?
In order to get the most out of it, it must be fine tuned to how you do business as an agent.
You may be an agent that will benefit from using Facebook and Google ads to brand yourself and stay in front of your sphere.
If you are new to an area, or don’t know a whole lot of people in an area, you’ll need to use it as a tool to generate new business.
Business with people who most likely don’t know, like, or trust you….YET.
As you read future posts on my site, I’m going to cover many ways to generate real estate leads.
Just keep in mind, there isn’t one plan when it comes to real estate lead generation that I would recommend for everyone.
Cold callers will have a different digital plan than door knockers. Door knockers will have a different plan than agents that primarily work Open Houses. Those that primarily work open houses will have a different plan than those that generate the majority of business from their sphere.
Stay tuned…as I will touch on strategies you can use for all of these!